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In Singapore, many companies still use the keyword ranking as the metric for measuring the success of an optimization campaign. Measuring the success of a campaign of optimization of key positions in the results pages of search engines is so last century. However, today there are still many companies that want to offer security in the achievement of the page one ranking for keywords.

Keyword ranking should not be used as the main indicator to measure the success of an optimization campaign. If we are only looking at rankings of keywords, we are neglecting the big picture. What is the use of the keyword to get a number 1 position on Google, but does not produce sales or other forms of conversion at all?
In this article I will share with you 5 SEO metrics that really matter:

1. Organic traffic from Google, Yahoo and Bing. One of the most important objectives of the optimization of search engines is to increase the volume of traffic to your site from search engines via organic search results. In general organic traffic increase can be used as an effective metric for measuring campaign performance optimization.

2. Conversions. A conversion is any action taken by a user. A conversion may be a sale, lead generation, a download, to video, complete forms, etc before optimization begins, we must select the correct conversion measure. Then, set up conversion funnels in Google Analytics to track the total number of conversions from search engine optimization.

3. Bounce Rate. Bounce rate is a term used in web traffic analysis that represents the percentage of initial visitors to a website that "bounce" away to a different site, instead of continuing on to other pages within the site. For example, Alex, a surfer imaginary visits a page on my site and out of my form on page A. same page This visit is counted as a single pageview. Ideally, this is a bounce rate of 100%. According to Google Analytics Avinash Kaushik specialist: "It's really hard to get a bounce rate of 20%, just over 35% is cause for concern, 50% (above) is worrisome." The idea of search engine optimization is to improve the quality of organic traffic to a website and reduce the bounce rate.

4. Average time spent on site. This indicator is particularly important content-driven website. For content-driven Web site sales conversion or generation of candidates are not necessarily the best indicators to use. Average time spent on the web can be an ideal metric because the Internet and hosted on a web site to read the content, the most successful is the website.

5. Keyword performance. This is the average number of keywords each page yields in a given month. In other words, is the ratio of keywords to pages of obtaining search traffic. The higher your keyword's performance, over the "long tail" of the site's natural search warrant. So an average of eight search terms per page indicates pages with much broader appeal to engines, for example, three search terms per page. Having more long tail keywords also means having a greater presence in the organic results lists.

As is the optimization of your website, see the above metrics for sure going in the right direction.