Snippet – A text that is used in the delivery of search engines as a description to the site immediately after the header. It course, draws the attention of most visitors.

If the selected snippet is more or less appropriate – try to work with this piece of text on the site. Because it is the one which attracts a visitor through search engines.

One can rephrase the selected proposal to change some words, add “scouts” about it – just make snippet less advertising. Above all, be careful and try not to disturb the position of keywords, because it can affect change in the snippet.

Here is an example to all of the same air-conditioners. Descriptions of course, not perfect, but its just an example.

Before: Air the first group have a high cost – an average of $ 800 to $ 1200 for a split-system capacity of 2.0 kW. For this price you can buy air conditioner, Has the following advantages: high reliability and durability.

After: Air in our firm have a low cost – an average of $ 600 to $ 1000. For this price with free delivery, we can buy air conditioners with high reliability and durability – order now!

The quantity of the text has not decreased, the keywords are in their place, and the snippet are more tempting.

Naturally, all this will do in that case, if you can make any changes to the text and if possible “gray” a piece of text to turn into a promotional offer. But usually, even the average copywriter with this transformation will cope without any problems.

Be sure to experiment with snippets – Add, delete, modify, constantly, only then you will find the best option for your site, which will bring you maximum targeted traffic.